The phrase 'form follows function' has guided designers for over a century, but I'm seeing more products where visual identity completely overrides usability. Take smartphone apps: many award-winning interfaces hide basic actions behind obscure gestures just to keep the screen clean. As a UX designer, I've watched user tests fail repeatedly on these 'beautiful' designs, yet the industry keeps rewarding them. Is it time to admit that aesthetic-first design is hurting the people it claims to serve, and should we demand usability as the non-negotiable baseline before any visual flourish?