Organic food is not worth the extra cost for most people, and I say that as someone who buys it weekly. Studies show pesticide residue on conventional produce is usually below safety limits, so the health benefit is marginal at best. Yet I still spend 30% more on organic strawberries and kale because I'm not fully convinced by those studies — the risk feels different when it's your own family eating them. Is that a rational choice or just marketing winning me over?