Will traditional TV survive the next decade or become a niche medium?
Network TV is losing viewers to streaming every year, yet the broadcast model still commands the biggest ad budgets. I worked in TV advertising for five years, and the numbers are stark: live sports and news keep cable afloat, but scripted shows are bleeding audiences. Do you think traditional television will survive the next decade, or is it just a matter of time before it becomes a niche medium for events only?