Last season on my uncle's vegetable farm, we discarded nearly 30% of our harvest because the produce was misshapen or slightly bruised, and the supermarket wouldn't accept it—even though it was perfectly edible. This waste happens all over the world, and I think the solution isn't just better supply chains but changing consumer expectations about what food should look like. However, my uncle argues that no amount of consumer education will make people buy ugly tomatoes, and that we should focus on industrial solutions like converting waste to energy. Should we prioritize changing consumer behavior or investing in technology to reduce food waste on farms?