ISP data caps are quietly becoming the norm, with Comcast now enforcing 1.2TB monthly limits even in regions without competition. I've seen my own streaming habits double during lockdowns, and hitting that ceiling means either paying $10 per 50GB or throttling to unusable speeds. The argument that caps manage congestion falls apart when many providers exempt their own streaming services from the count. If we accept usage-based pricing for broadband, we're letting an essential utility behave like a luxury good—so is that really the direction we want?