Is starting a business in 2024 still worth the risk when the failure rate for new startups is around 90%? I've been working on a side project for a year now, and while I see potential, the thought of leaving a stable salary with health benefits makes me pause. My friend quit his job last year to launch a food truck, and he's barely breaking even after six months. On the other hand, my cousin started a small online store during the pandemic and now earns double his old paycheck.