In B2B marketing, is account-based marketing actually scalable for mid-sized companies, or does it only work when you have enterprise budgets? I've seen ABM platforms quote $50k+ annual contracts that feel designed for Fortune 500s. We trialed a lightweight version last quarter—targeted 80 accounts with custom content—and saw decent engagement, but the time per account was brutal. Maybe the real debate isn't whether ABM works, but whether the ROI justifies shifting resources away from inbound channels that already drive 60% of our pipeline. What's your experience been with ABM at your scale?