I've worked in fashion retail for eight years, and 'sustainable fashion' has become a marketing buzzword that confuses more than it clarifies. A cotton shirt labeled 'eco-friendly' may use 2,700 liters of water, while a polyester one uses less water but sheds microplastics. Neither choice is clearly better, yet consumers are pushed to choose based on guilt. Should we demand a full lifecycle assessment on every garment, or is it fair to rely on third-party certifications that often have conflicting standards?