I've managed an online store for three years, and I keep seeing the same pattern: products with flashy ads sell well at first, but repeat customers come almost entirely from honest product descriptions. A misleading listing might boost your initial sales by 20%, but it also drags down your return rate and review score within weeks. My own data shows that switching to fully transparent copy increased my customer retention from 35% to 58% over six months. Should sellers prioritize short-term conversions over building trust through accurate descriptions?