I've been running an online store for three years, and I'm starting to wonder if I'm fighting the wrong battle. Everyone says the future of e-commerce is mobile-first, but my analytics show 68% of desktop visits still convert better, even though mobile traffic has grown. Is mobile really where I should double down, or are we chasing a trend that doesn't actually change purchasing behavior for my niche? I'd love to hear how others are balancing mobile optimization without sacrificing the desktop experience that seems to drive my revenue.