I've been running an online clothing store for three years, and I still think e-commerce platforms like Shopify are squeezing small sellers with hidden fees and algorithm changes. We saw our organic reach drop 40% after their last update, which forced us to buy ads just to stay visible. Sure, they offer convenience, but the cost structure makes it nearly impossible for independent brands to compete with giants like Amazon. Isn't the promise of e-commerce just a new form of dependency for small businesses?