I've been farming the same plot in Iowa for 12 years, and I still think precision agriculture is overhyped for small to medium farms. The upfront cost for GPS-guided tractors and soil sensors can hit $150,000, which takes years to recoup when corn prices swing wildly. Neighbors who invested heavily now joke about drowning in data they rarely use. That said, I've seen it boost yields by 10-15% on larger operations, so maybe I'm just bitter about my own margins.