Is ultra-fast fashion destroying the value of clothing?
I've been a fashion buyer for a decade, and the rise of ultra-fast fashion brands that release new collections weekly makes me question if clothing still holds any lasting value. We're treating garments like disposable paper plates, and the environmental cost of that mindset is staggering—the industry produces 10% of global carbon emissions. Can we honestly call this progress when we've traded durability and craftsmanship for fleeting trends?