I think most online shopping platforms are actually steering us toward worse purchasing decisions, not better ones. I've noticed that when I buy from a marketplace with endless scroll and personalized recommendations, I end up with more impulse buys and more returns than when I shop on a site with static lists. With all their data, they should optimize for our satisfaction, but their metrics seem to reward engagement over regret-free purchases. Is it fair to say e-commerce personalization is a net negative for consumers?