I run a small online store and recently tested Instagram's new AI-generated ad tool to cut my marketing costs. The tool created three variations of an ad in minutes, but the copy felt hollow and the targeting didn't match my existing customer data. I'm starting to wonder if AI can truly replace human intuition in marketing, or if it's just a time-saver that needs careful oversight. For small businesses with limited budgets, is relying on AI for ad creation actually effective, or does it risk diluting brand voice and missing the personal touch that converts?