I run a small online shop selling handmade leather goods, and I've noticed a huge difference between selling on Etsy versus my own website. Etsy gives me traffic, but they take a 15% cut and I'm constantly competing on price with mass-produced items. My own site has better margins, but I have to hustle for every single visitor through Instagram and Google ads. Which platform actually works better for small sellers who don't have a big marketing budget? I keep flip-flopping on where to focus my energy, and I'm curious what has worked for others trying to build a sustainable online business.