Do consumers truly value animal welfare enough to pay more for it?
I run a small farm-to-table restaurant, and lately I've been questioning whether the ethical treatment of animals we serve is just a marketing checkbox. We source from a local supplier who claims pasture-raised, but I visited the farm and saw overcrowded pens that made me doubt the label. Is animal welfare something consumers actually care enough about to pay for, or is it just a trend that fades when prices rise? I've had customers ask about sourcing, but when I mention a price increase for truly humane meat, most hesitate.