Should Small Businesses Prioritize Digital Channels Over Retail?
I run a small coffee roasting business, and last quarter our wholesale orders dropped 12% while direct-to-consumer online sales jumped 30%. It makes me wonder if the traditional retail model is fading faster than we think, or if this is just a temporary shift. What's your take on where small businesses should focus their energy in the next few years—brick-and-mortar relationships or digital channels?