Does sustainable fashion actually require buying less, or can we shop our way to a greener wardrobe? I've been following brands like Patagonia and Reformation for years, and they push the narrative that every purchase can be 'responsible' if it's made from organic cotton or recycled polyester. But last week I calculated my own impact: I bought 12 new items last year, all from 'eco-friendly' lines, yet my closet still feels bloated and I'm not sure the planet is better off. Maybe the real shift is in mindset, not materials, but that's a harder sell for an industry built on seasonal drops. What do you think—can consumer choices within the current system truly fix fashion's waste problem, or is that just greenwashing comfort?