Buying a $200 t-shirt from a sustainable brand is not more ethical than buying a $20 fast-fashion one—it just feels that way. The price difference rarely reflects the true environmental cost, and often the premium goes to marketing and profit margins. I've worked in fashion retail for five years, and I've seen how 'green' lines use recycled polyester that still sheds microplastics. If we're serious about reducing waste, we should focus on cutting consumption entirely and supporting repair and secondhand, not on paying extra for a label. The real question is whether your wallet can afford to ignore affordability, and most people can't.