Automation in logistics is moving faster than most mid-sized companies can adapt, and I've seen it firsthand at our 200-person warehouse near Rotterdam. The argument that robots and AI-driven routing systems only help giants like Amazon misses how affordable these tools have become—we cut picking errors by 34% last year with a $40K investment. But the real debate is whether this efficiency gain justifies the human cost, since we let go of 12 full-time staff and retrained the rest on systems they still don't fully trust. Is the promise of faster supply chains worth the disruption to workers' lives, or are we just shifting the burden?