As a graphic designer, I've noticed that minimalism has become the default style for almost every brand, from tech startups to local bakeries. Last month, I redesigned a coffee shop's identity, and the owner specifically asked for 'something like Apple'—even though their place is warm and rustic. Is minimalism truly the best approach to convey a brand's personality, or are we just copying what's trendy? I'm curious how other designers balance following design trends with staying true to each client's unique character.